Tip # 4: Create a Compelling Author’s Resource Box
Article Marketing is a great way to drive traffic to your website. The key is to provide valuable content that adds value to your readers. If you add value to someone by solving a problem, you’ll begin to stand-out in their mind as an asset. Your article is mostly about giving. The only place in the article for you to “take” is in your resource box.
The end of your article should flow right into your resource box seamlessly. While this resource box may talk about you, it’s really about your reader and what they want. Whatever reason you’re giving them for coming to your site has to be a benefit that means something to them.
As an example, I wrote an article some time ago entitled, “Search Engine Marketing — How to Use Google Adwords to Attract New Customers 24-7-365″. At the end of the article, my resource box invited the reader to another website where I’m offering to give them a cheatsheet that will assist them in the process of using Google Adwords. The resource box is really about providing value. That article got a 13.6% click-through rate to my website because I was offering something that the reader was interested in. Read More→
