Online press releases done right will deliver targeted traffic to your website in as few as 48 hours. Yep! You can see results FAST.
Today I’m going to share two tips on how to write effective online press releases. I’m going to talk about keyword research and PR strategy.
Before I go into those two tips, here are a couple screenshots from online press releases I wrote. Again, my first release bombed. I then went and purchased the PR Traffic Course. That course taught me how to write online press releases that got excellent placement in the news search engines (Yahoo! News, Google News, MSN News). The updated course to that training is a lot more affordable. If you’re interested, here’s my affiliate link ==> Online PR Made Easy.
My second online press release (click on this screenshot to enlarge it):
#1 Position on Yahoo! News
My third online press release (click on this screenshot to enlarge it):
#1 Position on Google News
Tip # 12: Start with Keyword Research to Make Your Release Search Engine Friendly
The two kinds of intelligence in market research today include market intelligence and keyword intelligence. Market intelligence has more to do with the prevailing opinions in the marketplace about your product or service. It’s about what the market is thinking and feeling at any given time. Market intelligence is very important. Do not underestimate the value of knowing what people really think about your company and/or industry. Being a sales professional and not knowing that many people are predisposed to think of sales professionals as liars will cripple your ability to collect the check.
Any online marketing you do has to start with keyword research. When doing keyword research for online press releases, you need to focus on primary and secondary keywords. Your primary keyword is what you want to build into your release 5-7 times. The rule of thumb is to use a keyword once for every 100 words in your release. An ideal length for an online press release is 250-500 words. Your secondary keyword should be used 2-3 times throughout the release. DO NOT keyword spam because that will hurt your ability to rank well.
If you need a keyword tool to do your research, I use Wordtracker’s free keyword tool. It’s free. Keep in mind, the Wordtracker keyword tool is not exact…none of the keyword tools are. However, the information these tools provide are worth their weight in gold when it comes to gaining valuable insight to your marketplace. To access Wordtracker keyword tool, click here.
Tip # 13: Develop a PR Strategy That Means Something to Your Prospects and Customers
I learned how to write a news story when I studied journalism in college. When thinking about developing a PR strategy, you have to write a newsworthy story that appeals to an editor and their audience. Editors are always under a deadline to produce valuable content for their audience. Learn to provide them with valuable and well-written content, and you’re in business.
A proven formula you can fall back on is AIDA (Attention, Interest, Desire, and Action). Your release needs to address a topic in a way that will get the attention of those who are in your target market. The primary way to do this is with an attention getting headline.
Once you get someone’s attention, you have to be able to maintain their interest by engaging them with a gripping story, or…by sharing some type of newsworthy information that your ideal customer will be hungry for.
As you maintain their interest, you have to arouse their desire for the benefits that your product or service can deliver. Tell a success story. Show a photo of someone who’s enjoying the benefits of what came out of doing business with you. Social proof will always go a long way toward building credibility.
Last…you need a call-to-action. Tell your readers what to do next. Maybe you want them to call your office for a consult, or you might have a website where they can get a free report. A financial advisor asked me earlier today, “Ramon…how do you deliver increased sales of 25% or more. That’s a pretty big promise.” I told her about the three areas I focus on (increasing prospects, conversion rate, & average client worth), and then I directed her toward a free report that explains my process in more detail. That report can be downloaded from www.48DaysMarketingSolutions.com. If you are an independent professional, you need to have some way to systematically educate your market. The call-to-action at the end of your press release could be a landing page that promotes a free report.
The tips I’ve provided here are what I use to get great placement for my online press releases.
Now…I have a question: How are you going to use what you’ve learned today? I’m asking because I understand how important it is to be intentional with your marketing and sales goals. With all that I’ve learned, I still have to make a plan and stick to it, or I’ll wonder why I haven’t accomplished more at the end of a given week.
Do you feel like you need some assistance with getting online press releases to increase sales by driving massive targeted traffic to your site? If so, you’ve got a three choices:
- Use the tips here and get started today. Your only investment is the cost of distribution ($19.95 with Webwire — $360.00 with PRWeb)
- Buy www.OnlinePRMadeEasy.info and develop this as a skill set yourself.
- Go to www.OptimizedPressReleaseSecrets.com and fill out the form on the bottom of the page and I will get back in touch with you within 48 hours or two business days.
So…talk back to me. What will you do with this? I’m looking for your comments below.
