Ok…I’ve got a winning tip (and five superior strategies) you can use to drive targeted website traffic in 48 hours or less using Online Press Releases. I actually just published another release last week. The release went live at 4:00 am EST, and by 8:30 am, the screenshots that you see below were live on the first page of Google! The afternoon and evening when this release went live, anyone who would have Googled the search phrase “small business marketing”, would have seen my release on the first page of Google, Google News, Yahoo, and Yahoo! News. I just checked Yahoo! News and it was still there about midway down the page. That’s BIG. A well written release will get you onto Google News, but you have to really nail it in order to move from the first page of Google News to Google. This release actually got first plage placement on Yahoo!, Yahoo! News, and Bing.
Tip # 14: Proven Strategies to Use When Writing Online Press Releases to Drive Targeted Website Traffic
Here are five of the best strategies you can develop your news release around:
1. Controversy – pick a fight. Why do you think shows like Jerry Springer got so much attention? Most people lead boring and uneventful lives. Yet…we all like to get in on the action very now-and-again. Controversy is a great way to make a point. It’s an attention getter. Any editor knows the value of a controversial issue. Just last week, there was a local radio announcer who was highlighting a story about a MARTA bus driver who was caught relieving himself in public! Why would anyone do that?? Well…if you find a controversial issue, you can be sure you’ll get plenty of attention.
2. Piggy Backing on Current Events – I just read a headline on Google News that said, “30 Jobs That Pay $30 an Hour”. That’s hot news that’s piggy backing on the current economic climate. This is a goldmine because most small small business owners are clueless when it comes to this. Another example of piggy backing is a CPA client of mine who’s interested in providing financial literacy education for children. If she were to create a free educational event that provides value during Financial Literacy Month, she’s got a great chance to grab an editor’s attention because of the timeliness of the event. Not to mention…financial literacy for youth is a white-hot topic in today’s wobbly economy that any editor would like to pass onto their audience all over the globe.
3. The Underdog – The Bible story of David and Goliath is the classic story of the underdog. Most people love to hear about someone who beat the odds to overcome adversity and win big in life. Were you the underdog at any point in your career? Maybe one of your clients was written-off by friends and family, and you helped them to make a comeback. David’s secret weapon against Goliath was a sling shot and five smooth stones. What’s been the secret weapon to your success? Do you need to develop one? Either way, almost all of us have been down at some point in our careers. If you can develop it…the underdog approach is a great angle to tell your story and gain valuable attention.
4. Create News – Ask yourself this question, “What do people like to read about?” As a journalism major in college, I learned to hit the critical points of who, what, when, where, why, and how when writing. What about your business adds value to your customer? Why is it that they should do business with you instead of your competitors? What was the motivating force that caused you to brave the stormy seas of small business ownership?
Do you have a case study that demonstrates why your customers love you? Can you create a contest that will attract attention because of some outrageous giveaway? Here’s an example of news. My mom – a retired teacher of 30 years – just started a business offering editing and proofreading services to authors, bloggers, students, and professionals. She promises to deliver “A+ Written Communications” to her clients. It’ll be real easy to build a press release around that in the next week.
The key is to be creative so that you give editors a reason to investigate further so they can pass the news onto their audience and drive targeted traffic to your website.
5. Human Interest – Can you imagine how you would feel if you couldn’t read at age 12? In addition to that, what if you stuttered until you were 20? Well…that’s the story of Byron Pitts…a Black American male who rose from illiteracy to be the chief national correspondent for the CBS evening news and a contributor to 60 Minutes. This is one of the greatest human interest stories I’ve ever come across. (If you’re looking for a good book, pick up Step Out on Nothing, How Faith and Family Helped Me Conquer Life’s Challenges.
Are you Interested in Supercharging your Ability to Increase Sales?
If you are…I need your help. I want to make sure that I’m giving you strategies and shortcuts that pinpoint where you need help the most. In order to do that…I NEED your feedback. This coming Thursday, I’m going to be interviewing one of the world’s best small business marketing consultants…Richard Johnson…on a LIVE teleseminar. For the last 20 years, Richard’s approach to helping small business owners has routinely added anywhere from 25-100% to gross profits. The strategies and tactics he teaches will arm you to eliminate any cashflow challenges you might be experiencing right now. If you want to learn what mistakes to avoid, and how to take market share away from your competitors, I urge you to sign-up for this free teleseminar.
I don’t know if you can make the live call, but I would love to know what question you’d like me to ask Richard in your behalf.
What’s your single biggest question about increasing sales and revenue in your business right now? I really want to know. All you have to do is go to www.IncreaseSales25Percent.com and tell us what your question is.
Once the call is over, I’m going to pull from those questions as I plan future blog posts.
Click here to submit your question now.
THANKS…and make it a great week!
