Fact: There were 6.8 billion searches done in June 2006. Forty-three percent of search engine users are looking for a local merchant to make an in-person purchase. Fifty-four percent of internet searchers have substituted internet/search for the phone book according to the Kelsey Group. With the growing use of search engines by consumers for both shopping and researching before shopping, anyone looking to thrive during this time of economic transition would be wise to employ search engine marketing as a means to reach new customers. Read More→

