How to Grow Your Gross Profits 25 – 100% in 48-90 Days

Here are the eight steps that will position your company to see a dramatic increase in gross profits in 48 — 90 days. The first four steps work without you having to spend any additional money in advertising. Once the foundation is laid with the first four steps, then the second four, which often require additional resources, can be implemented out of the increased profits from phase one. 

 

 

First, you must develop a well-rounded unique selling proposition. This is where many small-to-mid sized business owners fail. My years selling yellow page and internet advertising allowed me to learn that most small business owners do not have a well-rounded unique selling proposition (USP). The USP is the most foundational aspect to effective marketing. Why? It tells your market why they should do business with you instead of your competitors. If you don’t distinguish yourself from your competitors well, your prospects and customers will buy from whoever has the lowest price. 

Second, you need to integrate your USP into all of your marketing efforts. This includes your business cards, email signatures, brochures, websites, stationary, sales scripts, and any other forms of communication.

Third, you should develop a system for marketing to your database of existing customers. Once you have earned the trust of your prospects enough for them to make the first purchase, the second is always easier and less expensive. I say less expensive because you don’t have the cost of customer acquisition anymore. Make the commitment to learn how to systematically follow up with your database at regular intervals.

Fourth, begin to cultivate the relationships that are conducive to joint-venture marketing. What are the purchases that accompany your products or services. People who buy new homes often buy new furniture. A meal out to eat seldom is sold without a drink to go with it. New computers always need new software of some sort. How does this work in your industry? There are always complementary products or services that you could be capitalizing on.

Fifth, look at media advertising. After you have the above steps well developed, I recommend that you look at other kinds of advertising. No matter what your industry, there is often a lot of money to be made before you spend money in the media. Why not establish your cash flow with more cost-effective ways of generating sales before making the larger investments? Build a firm foundation with the first four steps before moving into vehicles that require more resources.

Sixth, prepare to do community marketing if it is a fit for your business. Not all businesses benefit from public relations the same. If you are short on ideas, you can go to the Publicity Hound’s website. She has a ton of resources on how to generate publicity for your business. Also…consider my optimized press release service.

Seventh…direct marketing should not be overlooked. This is where you communicate a specific message to a well-defined market by using any one of several media your market are known to use. Direct marketing is often done via snail mail. However, the principles can be used in other media including websites. One of the keys to direct marketing is that it’s trackable and measureable. Another key to effective direct marketing is the call-to-action. The consumer is always asked to do something specific like, ‘Call 1-800-555-3434  right now’. A major reason to use these principles is to know what message is producing sales and which ones don’t. Marketing that isn’t producing a positive ROI should be eliminated.

Eighth is internet marketing. Online research is shaping the offline buying patterns of consumers at an ever-increasing rate. Anyone who is not marketing online is missing a huge opportunity. According to Bizreport.com, “Over the last four years, blog readership spiked at over 300%. It is perhaps no surprise then that blogs now play an important role in influencing product decisions. According to BuzzLogic’s recent study, “Harnessing the Power of Blogs”, blogs have more influence than social networking sites.

“The survey of over 2,200 online consumers found that 50% of blog readers found blog content useful for making purchasing decisions. In particular, over half (56%) sourced blogs with a niche focus and topical expertise to be their key source of information. BizReport recently reported on a study by Ad-ology which came to similar conclusions.”

These are all strategies that have been proven to bring an increase to gross profits. Some business owners have seen increases of 25% upwards of 300% in businesses across all types of industries. Do you know anyone who is looking for growth opportunities? They may be sitting on assets within their current business that simply need to be looked at and managed properly to see these kinds of gains.

You can get additional details on how to develop a compelling value proposition or USP by going to www.AskRamon.com and completing a brief one question survey. After completing the survey, you will immediately get a free report entitled, How to Avoid The Biggest Mistake that Causes Small-to-Mid Sized Business Owners to Compete on Price. I will be answering the most frequently asked questions in a free teleseminar this coming Wednesday. To learn more…go to www.AskRamon.com.