About Ramon

Hi … Ramon Dees here … I’m the ONLY licensed consultant in Atlanta who can implement a marketing system that has increased sales and revenue of small business owners 19.8% or more for the last 20 years. I give small business owners an unfair advantage at increasing sales and revenue even if they hate “selling” and feel helpless when it comes to marketing. I’m in this business because I love to help business owners realize their dreams and become more profitable.

I help small business owners increase sales and revenue by increasing the number of prospects they see, increasing their conversion rate of prospects who become customers, and increasing their average customer worth.

The “unfair advantage” comes from insider secrets and shortcuts that … in my experience … most small business owners have never learned and don’t use. If you gain access to tips and strategies that your competitor doesn’t have, you get an unfair advantage … right? Absolutely. These tips are perfectly legal, ethical, and moral.

If you’re a small business owners who’s looking for real ways to boost sales and profits … you’re in the right place. I’m glad that you made it here. I’m excited about the opportunity to assist you … or someone you know … in getting to the next level.

I have a B.A. in Mass Communications, with an emphasis in PR and Advertising from Hampton University. But…when it comes to small business marketing, I give my clients the proven strategies and tactics that I’ve learned in the real world over the last 4 ½ years.  

My Real World Small Business Marketing Experience

I started my career with Bellsouth Advertising and Publishing (aka Yellowpages.com) back in 2005. I’ve sold everything from online advertising, print yellow pages and websites, to pay-per-click sponsored ads on Google, Yahoo, and MSN. In the process, I invested a lot of time with small business owners helping them to increase sales and revenue.

Here’s what I found.

The vast majority of small business owners and independent professionals are frustrated and disgruntled because of all the mumbo-jumbo coming from advertising sales reps (now…I can say that because I used to be one of them). Many local business owners have spent thousands of dollars…only to find themselves deeper in debt (e.g. with their local yellowpage company), and feeling helpless in not knowing how to dig themselves out of that money-pit.

I went from meeting to meeting…where business owners demonstrated that they knew their profession, but they didn’t understand why the phone wasn’t ringing from the advertising they spent money on. Because of their lack of time and skill, many of them were victimized by the savvy sales reps who were constantly calling on them.

Within my first year in the industry, I started learning the principles of direct-response accountable marketing. Direct-response has been around since the late 1800’s. Aaron Montgomery Ward produced the first mail-order catalog in 1852. Direct marketing’s history in Europe can be trace back to the 15^th century. The mail order industry was built by master salesmen who have continued to use proven formulas to boost sales for more than 100 years…even in recessionary times.

Learning direct-response marketing positioned me to understand what independent professionals really need in order to create positive cashflow in their businesses.  Marketing and advertising is nothing more or less than “salesmanship in print”. What happens to a salesperson who consistently misses their quota for several months in a row? That’s right…they’re fired.

Your marketing must be held to similar standards if you’re going to survive this tough economy. If your advertising is not producing sales at a profit … KILL IT.

Entrepreneurship is still a great way to provide our families with a better quality of life, and to leave generational wealth to our grandchildren. Where most small business owners still miss it … is not understanding just how critical effective marketing is to creating positive cashflow.

I love Peter Drucker’s statement:

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

I started developing business opportunities over 20 years ago. One of my greatest lessons is…no matter how good your industry specific skills are, 75-80% of your ability to succeed in business is determined by how well you market. Your potential clients must know who you are and why they should choose you instead of your competitors…if you are going to operate a profitable business for any length of time.

People sometimes ask me, “Where did you get the name ‘48 Days Marketing Coach’?” My ‘48 Days’ approach comes from a relationship I have with Dan Miller of 48 Days, LLC in Nashville, TN. Dan is the author of,  48 Days to the Work You Love. I fell in love with the book because it echoed several of my own core principles.  

If you’re familiar with the parable of the talents (found in Matthew 25:14-30 and Luke 19:11-27), it speaks of how a man (Jesus Christ) gives talents to his servants and instructs them to “do business till I come”. This is what motivates me every day. I am committed to making the most of every gift I’ve been given, and helping others to do the same.

Because we invest 8-12 working hours of every day in the marketplace…our career is the single greatest place of opportunity to be faithful and fruitful in our service to the living God. 48 Days to the Work You Love gives a blueprint for how to be fruitful, productive, and profitable in the marketplace. With hundreds of success stories, the 48 days system is a roadmap that has helped hundreds of people to reposition themselves over the last 15 years.

I received much of my initial training to ‘coach’ by being a part of Dan’s organization. He’s also the author of No More Mondays, “FIRE YOURSELF!” – And Other Revolutionary Ways to Discover Your True Calling at Work.

In the 48 Days community, we embrace the ‘48 day period’ as an ideal time frame to plan and execute your next steps as it relates to finding (or creating) more meaningful and profitable work.

Forty, when referenced in the Bible, is symbolic of a transitionary period. It speaks of the end of testing. The additional eight days are a buffer-zone we give ourselves when we’re in the process of transition.

Do you have a plan to make 2010 the best year ever?

How do you differentiate yourself from your competitors? Why should someone choose to do business with you?

What are the top three buying motives of your ideal prospect?

Where are you keeping the names and contact information of your prospects and customers? Are you using a customer relationship management tool?

How much does each lost opportunity cost you?

When it comes to small business marketing…are you building on proven formulas…or are you following the advice of those whose marketing insight is wobbly at best?

I’m asking the tough questions because that’s where real growth begins.

Here are two ways I can help you for free:

1. To get my free report that will show you how to avoid the BIGGEST MISTAKE that small business owners make with their marketing strategy, click here.
2. If any of these question relate to where you are…contact me today for a free consultation, or download my free report. You risk nothing, and have everything to gain. Unless you want to learn the hard way… click on this hyperlink  == >  I want the free no-risk consultation.