About Ramon

Hi,  I’m Ramon E. Dees, and I have a passion to assist others with the fulfillment of their dreams.

I assist independent business owners and service professionals to increase sales and revenue 25% or more in as few as 48-90 days.

Over the last 20 years, the system I use has been helping small-to-mid-sized business owners develop and implement marketing strategies that simplify and systematize the process of getting and keeping customers. Anyone who implements our system can expect increased gross profits of 25-100% in as few as 48-90 days…often without spending more money in traditional advertising. We accomplish this by looking for under-utilized marketing assets within your company, clarifying goals, and developing a laser-focused value proposition that attracts their ideal prospect. My team and I are best suited to work with professional service companies that have been in business at least three to five years, and those who are willing to commit themselves to a systematic and proven process instead of a quick fix approach.

I started Empowerment Resources Unlimited, LLC because I wanted to equip others with the tools, insight, and resources that we all need to accomplish our dreams. 48 Days Marketing Coach is just one way in which I do that. To learn more right now about how we assist you with marketing, click here.

I have a B.A. in Mass Communications, with an emphasis in PR and Advertising from Hampton University located in Hampton, Virginia. When it comes to marketing, I offer my clients the street-smarts I’ve learned in the real world over the last 4+ years.

I’ve sold online advertising, and websites with Yellow Pages.com, print yellow pages with Metro Directories, and sponsored search ads with ReachLocal. In each of these positions, I spent time with small-to-mid sized business owners helping them to increase sales and revenue. This experience opened my eyes to the real world challenges that small business owners face on a day-to-day basis. One of my observations was the lack of time and skill that most business owners had when it came to marketing and advertising. Because of the lack of time and skill, they were often subject to the perspectives offered them by the sales reps who were constantly calling on them.

Within my first year wtih Yellowpage.com, I started learning the principles of direct-response marketing. Direct-response accountable marketing and advertising has been working effectively for the last 100 years including, even during recessionary periods.

Learning that approach to small business marketing allowed me to understand what independent professionals really needed in order to grow their companies. The key is to implement advertising and marketing that can be tracked and held accountable. Any sales person who doesn’t obtain reasonable progress over a given period of time is often fired. Marketing should be held to similar standards. Advertising and marketing is salesmanship in print. If your marketing is not producing sales at a profit, it should be eliminated.

Entrepreneurship is still a means to build the quality of life that many of us have dreamed about. Business ownership is still a leading way for those of us wanting to create generational wealth. What many people have not realized is just how critical marketing skills are to the success of any endeavor.

I like Peter Drucker’s statement on marketing:

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Having been an entrepreneur for more than 15 years, one lesson I have come away with is this…80% or more of your ability to succeed in business will be determined by how well you market. No matter how good your industry-specific skills are, potential clients must know who you are and what you can do for them if you are going to operate a sustainable business for any length of time.

My ‘48 Days’ approach comes from a great book I read, 48 Days to the Work You Love, by Dan Miller. In it, he talks about how we can find new opportunities (and very refreshing ones) that match our passions, skills, and personality. The principles he outlined were ideas I already embraced. I received much of my initial training as a coach by being apart of his organization. He’s also the author of No More Mondays, “FIRE YOURSELF!” – And Other Revolutionary Ways to Discover Your True Calling at Work.

In the 48 Days community, we embrace the ‘48 day period’ as an ideal time frame to plan and execute your next steps as it relates to finding (or creating) more meaningful and profitable work. With hundreds of success stories, it’s a process that has proven true over many years. I chose to frame my marketing process within those 48 days because it’s a reasonable time-frame to develop and execute a marketing plan and see reasonable growth. Many business owners have seen significant growth to their top-line in a 48-90 day time-frame.

Forty, when referenced in the Bible, is symbolic of a transitionary period. It speaks of the end of testing. The additional eight days are a buffer-zone we give ourselves as we come together make your transition. One of my goals is to develop and implement significant changes within the 48 day period so that you can start benefiting from the new system.

The important thing is to clarify your goals, develop a real value-proposition, and give yourself a specific time-frame to make it happen!