Archive for Building Relationships
Email Marketing works best with a …
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Email Marketing can be profitable if you stand out from the rest.
Unique Selling Proposition (USP). Yes…I will never stop talking about a USP because it is the key to ALL effective small business marketing. Like the photo on the left, your prospects get thousands of emails daily…some of which come from your competitors. How do you stand out among the rest?
If you show me a business that doesn’t have a true USP, I will show you an enterprise that is viewed as a commodity by their ideal customer. Email marketing can be a very profitable way to maintain top-of-mind positioning, but only if your messages are communicating a value proposition that means something to your prospects and customers.
According to Jack Trout in Differentiate or Die, research shows that business categories are expanding on one hand, but consumers feel that many of the brands represented are not differentiated from their competitors. In other words, just because consumers know you’re alive, that doesn’t mean that you represent a ‘value’ in their minds.
Take a look at this partial list: Read More→
Is the Law of Sowing and Reaping Working in Your Business?
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Of course it is. The real question is…how is it working? In other words, “What are you reaping today as a result of seeds sown yesterday?” Sometimes, we go through seasons in life where nothing seems to go the way we would like it. Business may be slow, therefore cash is tight, relationships may be a bit bumpy, and who knows what else. Things just aren’t going the way we would like them to go. These are some of the best times to look around and consider the question, “Who can I help to move their situation forward?”
I was inspired after reading a segment from Today God is First, a daily devotional by Os Hillman. In today’s segment, he talks about The Power of Serving Others. As I read it, the message resonated in my heart as something that we all need to remember…especially in difficult times. It’s one thing to be generous when times are good, but in reality…we really need to be generous when times are hard. Why do I say that? The scripture reads, “God is our refuge and strength, a very present help in trouble“. (Psalm 46:1) Read More→
Just How Well Do You Know Your Market?
Posted by: | CommentsOne of the greatest competitive advantages you will ever have comes from developing a high-trust relationship with your clients. Let me illustrate with the client continuum:
The goal of any business is to get your suspects to ultimately become your evangelists.
My objective as a marketer is to move them from left to right, from suspect, to prospect, to customer, to evangelist.
You start with a suspect, a total stranger who doesn’t know, like, or trust you. They are not on your opt-in list.
A suspect becomes a prospect once they join your opt-in list. They haven’t bought yet, but they opted-in. And, they opted-in within the last 365 days.
If a prospects hasn’t opted-in in the last year, they aren’t a prospect, they are a suspect. Do see that it’s possible for them to fall back on the continuum? Read More→