Archive for Building Relationships
Is the Law of Sowing and Reaping Working in Your Business?
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Of course it is. The real question is…how is it working? In other words, “What are you reaping today as a result of seeds sown yesterday?” Sometimes, we go through seasons in life where nothing seems to go the way we would like it. Business may be slow, therefore cash is tight, relationships may be a bit bumpy, and who knows what else. Things just aren’t going the way we would like them to go. These are some of the best times to look around and consider the question, “Who can I help to move their situation forward?”
I was inspired after reading a segment from Today God is First, a daily devotional by Os Hillman. In today’s segment, he talks about The Power of Serving Others. As I read it, the message resonated in my heart as something that we all need to remember…especially in difficult times. It’s one thing to be generous when times are good, but in reality…we really need to be generous when times are hard. Why do I say that? The scripture reads, “God is our refuge and strength, a very present help in trouble“. (Psalm 46:1) Read More→
Just How Well Do You Know Your Market?
Posted by: | CommentsOne of the greatest competitive advantages you will ever have comes from developing a high-trust relationship with your clients. Let me illustrate with the client continuum:
The goal of any business is to get your suspects to ultimately become your evangelists.
My objective as a marketer is to move them from left to right, from suspect, to prospect, to customer, to evangelist.
You start with a suspect, a total stranger who doesn’t know, like, or trust you. They are not on your opt-in list.
A suspect becomes a prospect once they join your opt-in list. They haven’t bought yet, but they opted-in. And, they opted-in within the last 365 days.
If a prospects hasn’t opted-in in the last year, they aren’t a prospect, they are a suspect. Do see that it’s possible for them to fall back on the continuum? Read More→