Email Marketing can be profitable if you stand out from the rest.

Unique Selling Proposition (USP). Yes…I will never stop talking about a USP because it is the key to ALL effective small business marketing. Like the photo on the left, your prospects get thousands of emails daily…some of which come from your competitors. How do you stand out among the rest? 

If you show me a business that doesn’t have a true USP, I will show you an enterprise that is viewed as a commodity by their ideal customer. Email marketing can be a very profitable way to maintain top-of-mind positioning, but only if your messages are communicating a value proposition that means something to your prospects and customers.

According to Jack Trout in Differentiate or Die, research shows that business categories are expanding on one hand, but consumers feel that many of the brands represented are not differentiated from their competitors.  In other words, just because consumers know you’re alive, that doesn’t mean that you represent a ‘value’ in their minds.

Take a look at this partial list: Read More→