Archive for Faith
Marketing Strategy 101: How to Develop a Unique Selling Proposition (USP)
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Stand Out with a Unique Selling Proposition
Marketing is one of the most important priorities in your business. This is not something you can afford to delegate. Why? Because marketing is the voice of your business.
No one else can speak for you.
No one can communicate your passion or integrity.
There are certain things that you and you alone can bring to life for other people.
The most fundamental and critical part of your marketing strategy lies in the development of your Unique Selling Proposition (USP). There is no bigger priority when it comes to moving your business forward. Today’s competition is real, and this economy is presenting new challenges to remaining profitable.
Developing a USP requires you to identify several things:
- Your values, dreams, and passions
- Your skills, talents, and abilities
- Your preferred working styles based on your personality tendencies
Your USP is like your fingerprint. It’s a one-of-a-kind. I don’t care how many people are in the industry you work in. You might be a relationship coach, a graphic designer, an attorney, or an educator. Others may have the same professional skill, but NO ONE smells like you. The blending of your character, personality, and life experience is completely unique. That translates into your business as well. No one brings the exact same assets to the table as you.
When you combine your unique skills, your values and passions, your experiences, and your personality tendencies — you are an original. A MASTERPIECE. Who you are and what you do cannot be duplicated.
Your business is an extension of who you are.
Marketing (in the minds of some people) has gotten a bad name because of the numbers of people who use their ability to persuade as a means to manipulate the truth. REAL marketing is the use of communication to help your prospect or customer to become aware of the value you deliver, and to make a decision that is in their best interest. Read More→
Is the Law of Sowing and Reaping Working in Your Business?
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Of course it is. The real question is…how is it working? In other words, “What are you reaping today as a result of seeds sown yesterday?” Sometimes, we go through seasons in life where nothing seems to go the way we would like it. Business may be slow, therefore cash is tight, relationships may be a bit bumpy, and who knows what else. Things just aren’t going the way we would like them to go. These are some of the best times to look around and consider the question, “Who can I help to move their situation forward?”
I was inspired after reading a segment from Today God is First, a daily devotional by Os Hillman. In today’s segment, he talks about The Power of Serving Others. As I read it, the message resonated in my heart as something that we all need to remember…especially in difficult times. It’s one thing to be generous when times are good, but in reality…we really need to be generous when times are hard. Why do I say that? The scripture reads, “God is our refuge and strength, a very present help in trouble“. (Psalm 46:1) Read More→