Archive for Lead Generation
Internet Marketing for Small Business: Get Website Traffic in 48 Hours [Pt. 7]
Posted by: | CommentsOk…I’ve got a winning tip (and five superior strategies) you can use to drive targeted website traffic in 48 hours or less using Online Press Releases. I actually just published another release last week. The release went live at 4:00 am EST, and by 8:30 am, the screenshots that you see below were live on the first page of Google! The afternoon and evening when this release went live, anyone who would have Googled the search phrase “small business marketing”, would have seen my release on the first page of Google, Google News, Yahoo, and Yahoo! News. I just checked Yahoo! News and it was still there about midway down the page. That’s BIG. A well written release will get you onto Google News, but you have to really nail it in order to move from the first page of Google News to Google. This release actually got first plage placement on Yahoo!, Yahoo! News, and Bing.
1st Page Placement of Online Press Release on Google - April 22, 2010
1st Page of Bing on April 22, 2010 - Online Press Releases
1st Page Placement on Yahoo! - Online Press Releases
1st Page Placement on Yahoo! - Online Press Releases
Tip # 14: Proven Strategies to Use When Writing Online Press Releases to Drive Targeted Website Traffic
Here are five of the best strategies you can develop your news release around:
1. Controversy – pick a fight. Why do you think shows like Jerry Springer got so much attention? Most people lead boring and uneventful lives. Yet…we all like to get in on the action very now-and-again. Controversy is a great way to make a point. It’s an attention getter. Any editor knows the value of a controversial issue. Just last week, there was a local radio announcer who was highlighting a story about a MARTA bus driver who was caught relieving himself in public! Why would anyone do that?? Well…if you find a controversial issue, you can be sure you’ll get plenty of attention. Read More→
Free Adwords Coaching Anybody?
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Driving Targeted Traffic Starts with Keyword Selection
Yes…you read it right. FREE Google Adwords Coaching from one of the best online marketing consultants out there. Dr. Glenn Livingston is giving away 17 cheatsheets, and a bunch of mp3s that will equip you to profit from pay-per-click marketing better than most.
In case you aren’t aware, Glenn has started a very successful full-service online marketing agency known as Rocket Clicks. He’s partnering with Jeff Hughes, former attorney, and they offer a full suite of services for the small-to-mid sized business owner who is looking to increase their revenue share by attracting more online buyers. Rocket Clicks handles Adwords Management, SEO, copywriting, and a host of other services. Read More→
How to Grow Your Gross Profits 25 – 100% in 48-90 Days
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Are You Interesed in this Kind of Growth in Your Business?
Here are the eight steps that will position your company to see a dramatic increase in gross profits in 48 – 90 days. The first four steps work without you having to spend any additional money in advertising. Once the foundation is laid with the first four steps, then the second four, which often require additional resources, can be implemented out of the increased profits from phase one.
First, you must develop a well-rounded unique selling proposition. This is where many small-to-mid sized business owners fail. My years selling yellow page and internet advertising allowed me to learn that most small business owners do not have a well-rounded unique selling proposition (USP). The USP is the most foundational aspect to effective marketing. Why? It tells your market why they should do business with you instead of your competitors. If you don’t distinguish yourself from your competitors well, your prospects and customers will buy from whoever has the lowest price.
Second, you need to integrate your USP into all of your marketing efforts. This includes your business cards, email signatures, brochures, websites, stationary, sales scripts, and any other forms of communication. Read More→
Direct Response Marketing vs. Brand/Image Advertising…Which is Better?
Posted by: | CommentsEffective Marketing & Advertising Always Promotes Solutions to Your Prospects Problems
Here’s a topic that will deliver real nuts and bolts insight for coaches, consultants, and independent professionals on how to grow a business in any economy…sometimes on a shoestring budget.
I’ve sold yellow page advertising (both online and you traditional print directory), pay-per-click advertising, register receipt advertising (many many moons ago), and websites. One thing is for sure. ALL of those mediums CAN deliver a very targeted and ready to buy prospect to your business when you employ the right methodology. However, use the wrong marketing method, and you might as well be using your money to make paper airplanes, because it’s certain to fly away.
Traditional Advertising
Brand or image advertising carries with it the thought … ‘get you name out there’. It’s the kind you normally see on TV and in magazines. The company will typically show a picture designed to grab attention, and then come up with some sort of catchy slogan or phrase that either makes the person listening/watching laugh and (hopefully) remember the company favorably when they are in need.
This is the kind of advertising that big companies use when they have a lot of money to burn. I realize that 95% of those who are reading this blog are solo-preneurs like myself. We do not have thousands of dollars to experiment with. In many cases, the mortgage payment, car note, and possibly your children’s college tuition for the following semester is on the line. Therefore, my commitment is to provide you with insight that makes a real and measurable difference to your bottom line in the short run. Like in 48 days or less. Read More→
Lead Generation: What are You Giving Away?
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One of the best ways to foster trust in your prospects is to give them something they value.
You might be surprised to see how much business you can develop if you will start off by giving something your market can benefit from. Now…I wouldn’t expect it to be cash money–like the lady on your left–but you have to admit, anyone walking up to you and offering you a gift would have your attention…at least for a moment. Well…that’s precisely the objective.
More than likely, you know exactly what it’s like to be hungry while shopping in the mall when someone working in an eatery in the food court extends their hand with a freshly cooked piece of chicken as an invitation to taste something from their menu. It doesn’t take a lot to tempt a hungry person. Anything which is halfway appetizing will do the trick. Read More→
Just How Well Do You Know Your Market?
Posted by: | CommentsOne of the greatest competitive advantages you will ever have comes from developing a high-trust relationship with your clients. Let me illustrate with the client continuum:
The goal of any business is to get your suspects to ultimately become your evangelists.
My objective as a marketer is to move them from left to right, from suspect, to prospect, to customer, to evangelist.
You start with a suspect, a total stranger who doesn’t know, like, or trust you. They are not on your opt-in list.
A suspect becomes a prospect once they join your opt-in list. They haven’t bought yet, but they opted-in. And, they opted-in within the last 365 days.
If a prospects hasn’t opted-in in the last year, they aren’t a prospect, they are a suspect. Do see that it’s possible for them to fall back on the continuum? Read More→
7 Weak Links that Will Kill Your Website Marketing Strategy
Posted by: | CommentsEarlier this year, I wrote a brief $7.00 report entitled How to Develop a Profitable Website Marketing Strategy. In it, I went over the 7 steps for small business owners to accelerate the growth of their business online. Today, I want to give you a brief synopsis of what’s covered in that report.
In my three years of working with small business owners, I have found that many did not have a real marketing strategy in place. A simple word for strategy is ‘plan’. Business is a kind of war. Your marketing strategy is your plan of attack. Without one…you are more likely to fail than you are to succeed.
The seven steps below, if not followed, will be weak links to your marketing.
Weak Links Will Kill Your Marketing Strategy
5 Steps to a Winning Marketing Message – Part 2 of 2
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You can stand in the winner's circle because of your marketing message.
Ok…let’s get right into the five steps that will allow you to create a winning marketing message (taken directly from The Marketing Bible, by David Frey) for your enterprise:
Step 1 – Identify Your Market
You cannot overestimate the importance of identifying your market as you develop a winning marketing message. You may provide the best mold removal services around, but if you are communicating your message to people who don’t have mold problems, you’ll go broke. On the other hand, a message that may not be as fine tuned as it needs to be…but is directed toward the right group of prospects still has a chance of gaining interest simply because your service appeals to a real problem that they want to eliminate. Make sense? Read More→
5 Steps to a Winning Marketing Message – Part 1 of 2
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You can stand in the winner's circle because of your marketing message.
A winning marketing message is the hook that causes your prospects to want to do business with you, instead of anyone providing similar services. As a student of marketing, I constantly position myself to learn from the best. Today’s post comes from something I picked up in The Marketing Bible, by David Frey. It’s a great resource for anyone who’s looking for a do-it-yourself guide to marketing your enterprise. Read More→
Want Free Publicity for Your Business?
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Newsworthy information can often lead to free publicity.
The economic downturn is affecting everyone. During times like these, people are making cuts wherever possible. I must say…marketing is NOT an area where you should cut as you might in others. However, one approach that you can take to promoting your business is by utilizing the power of a press release.
Now a press release (or news release as they are sometimes called) is not guaranteed like paid advertising. However, with the advent of vehicles like PRWeb, it is so much easier to get your story into the marketplace. Unlike in recent times when you had to go through PR professionals, it’s very doable now to handle this service yourself (provided you have the time).
Here are six keys to getting your press release published:
- Your press release must be newsworthy
- Be short and to the point
- DO NOT give the whole story in the press release, give them a reason to call you
- Offer them suggested questions to ask when calling you for more information
- Provide real problem solving information
- Always have a follow up story to the first one in mind
There are two options when it comes to a press release. Online and offline. Online PR is great because it gives you the opportunity to rank high in the news search engines like Yahoo News and Google News. There are more people going to the news search engines today than those who read newspapers or go to CNN. Another reason to use online PR is the opportunity to develop relevant links back to your website from within the release. You will get a better ranking of your website in the general search engines by using taxt links within your press releases as long as the links are related to the keywords that your site is optimized under.
Keep this in mind as well, according to George McKenzie, former media professional of more than 30 years, “…a lot of people are just like me. They’re finding themselves having to do more with less. And because of that, anybody who knows how to play the game and make life a little bit easier for guys like me can do themselves a lot of good”.
Offline PR should not be forgotten. It’s still a good idea to reach for the best of both worlds. The print media is still a resource that can provide profitable exposure for your company. The key is to be strategic in going after publicity. A good online or offline press release will require a small investment if you outsource it. The benefit comes from the resulting attention you gain from the media. When the news media follows-up by contacting you, the resulting coverage they give you (free of charge) is publicity.
If you are interested in driving targeted traffic to your website in 48 hours or less, click here to get additional information on our Optimized Press Release Service. Click on that link now and download my free report on The 8 Warning Signs of Poorly Designed Press Releases…you will be glad you did 
.