Recently… I was chatting with a local Atlanta business owner (in the insurance industry) who’s business went into a slump because of the economic downturn in 2008. He’s eager to improve sales, but doesn’t know how to move forward. I’ve given him a few steps:
- Develop an up-to-date strategic marketing plan to identify and leverage all your assets. (This requires market research.)
- In his case, there needs to be a website makeover.
- Driving targeted traffic to the website; identify 3-5 traffic sources to increase exposure. (You never want to put all your eggs in one basket when it comes to traffic.)
- Track the results of your results with Google Analytics, or a similar program.
That’s a great start for anyone looking to improve results of online marketing.
A Website Makeover Sample
This website makeover sample comes from a local client of mine. He gets most of his business from his website being found online. We started by doing some market research to lay the foundation for a new strategic approach. Talking to his existing clients revealed exactly what his current clients love about his service. It also revealed areas needing to be improved. Clients will often talk more candidly to a 3rd party because they dislike the feeling of confrontation unless you’re really bombing.
Once we got the pulse of his customer base, we knew what things would likely attract new customers.
We gave the logo a fresh look, and put a call-to-action right in the header of the site. Some people will land on the site, love the professional look and feel, scan the verbiage, and pick up the phone to set an appointment if they’re in a hurry.
You’ll notice the YouTube video in the right hand column. Video is more engaging and make the homepage sticky, and Vinny gets to make a personal introduction. Not to mention… Google loves video. When you set it up properly… it ranks really well. It’s actually on the first page of videos (and that’s before we start building backlinks to it).
Google analytics has been integrated into his site so he can see exactly how much traffic he’s getting, where it’s coming from, and which keywords are working best.
I know dozens of small business owners who are frustrated because they don’t know how to make their website profitable. Let me give you 5 critical components to refine if you’re considering a website makeover:
- Address a desperate problem
- Provide a unique solution
- Show overwhelming proof
- Make irresistible offers
- Give them a reason to act now
If people who land on your website don’t buy, it’s for one of the following reasons:
- They don’t have the problem you solve, or they don’t feel it’s their biggest priority.
- Your promise doesn’t stand out from anyone elses.
- They don’t believe you.
- Your offer isn’t worth the price to them.
- They want to think about it a little longer.
Are you looking for a reliable way to improve your online marketing? Does your current website look old and outdated? Need help understanding how to approach improving your Google local ranking to drive more targeted traffic? Watch a brief 5 minute video here.
Find out more about our website makeover service and affordable website design here. You can get a website analysis to find out exactly what steps are necessary to accomplish your objectives and increase online sales in a few weeks.
Contact us at 678.625.4954 if this website makeover sample inspires you to freshen up your own to boost online sales.
