Archive for Publicity
Internet Marketing for Small Business: Get Website Traffic in 48 Hours [Pt. 7]
Posted by: | CommentsOk…I’ve got a winning tip (and five superior strategies) you can use to drive targeted website traffic in 48 hours or less using Online Press Releases. I actually just published another release last week. The release went live at 4:00 am EST, and by 8:30 am, the screenshots that you see below were live on the first page of Google! The afternoon and evening when this release went live, anyone who would have Googled the search phrase “small business marketing”, would have seen my release on the first page of Google, Google News, Yahoo, and Yahoo! News. I just checked Yahoo! News and it was still there about midway down the page. That’s BIG. A well written release will get you onto Google News, but you have to really nail it in order to move from the first page of Google News to Google. This release actually got first plage placement on Yahoo!, Yahoo! News, and Bing.
1st Page Placement of Online Press Release on Google - April 22, 2010
1st Page of Bing on April 22, 2010 - Online Press Releases
1st Page Placement on Yahoo! - Online Press Releases
1st Page Placement on Yahoo! - Online Press Releases
Tip # 14: Proven Strategies to Use When Writing Online Press Releases to Drive Targeted Website Traffic
Here are five of the best strategies you can develop your news release around:
1. Controversy – pick a fight. Why do you think shows like Jerry Springer got so much attention? Most people lead boring and uneventful lives. Yet…we all like to get in on the action very now-and-again. Controversy is a great way to make a point. It’s an attention getter. Any editor knows the value of a controversial issue. Just last week, there was a local radio announcer who was highlighting a story about a MARTA bus driver who was caught relieving himself in public! Why would anyone do that?? Well…if you find a controversial issue, you can be sure you’ll get plenty of attention. Read More→
Internet Marketing for Small Business: Get Targeted Traffic in 48 Hours [Pt. 6]
Posted by: | CommentsOnline press releases done right will deliver targeted traffic to your website in as few as 48 hours. Yep! You can see results FAST.
Today I’m going to share two tips on how to write effective online press releases. I’m going to talk about keyword research and PR strategy.
Before I go into those two tips, here are a couple screenshots from online press releases I wrote. Again, my first release bombed. I then went and purchased the PR Traffic Course. That course taught me how to write online press releases that got excellent placement in the news search engines (Yahoo! News, Google News, MSN News). The updated course to that training is a lot more affordable. If you’re interested, here’s my affiliate link ==> Online PR Made Easy.
My second online press release (click on this screenshot to enlarge it):
#1 Position on Yahoo! News
Read More→
Internet Marketing for Small Business: 48 Traffic Tips [Pt. 5]
Posted by: | CommentsTraffic Tip # 11: Online Press Releases – How You Can Leverage the Power of the Press to Drive Targeted Traffic to Your Website
Online Press Releases - Driving traffic with your news.
How would you like to be one of “those” people who the media is talking about? If you can come up with an angle that media reporters and bloggers are interested in, you can create massive exposure for your business that results in a stampede of ‘ready-to-buy’ traffic directly to your website.
That’s the power of a well-developed publicity strategy.
Press release writing and distribution — when done right — is better than paid advertising any day of the week. Here’s why. A well-written press release or media release will cause the media to look favorably upon you or your business. It’s true for both non-profit and for-profit organizations.
Have you ever heard of the halo effect? When a prospect reads or hears a story about you in the media, they often begin perceiving you as the expert in your industry. Independent professionals who get quoted by the media are positioned in a better light than their competitors.
You cannot buy that kind of credibility with advertising.
Let me clarify the difference between a press release and publicity.
A press release is a written statement that you submit to the media because you believe you have something newsworthy to say. If a media outlet decides to follow up on your press release by calling to gather more information on your company (or cause) to do a story…the result is publicity.
If you’re going to invest the time to develop a strategy and write a good release, you should make the investment in a good distribution service to get it into the hands of those who can make good use of it. Anyone can write a press release with a little coaching. That’s how I got started.
There are several free press release distribution services available. I have only used two services, both of them paid. I like both services and wouldn’t hesitate to use either one again. Read More→
How to Grow Your Gross Profits 25 – 100% in 48-90 Days
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Are You Interesed in this Kind of Growth in Your Business?
Here are the eight steps that will position your company to see a dramatic increase in gross profits in 48 – 90 days. The first four steps work without you having to spend any additional money in advertising. Once the foundation is laid with the first four steps, then the second four, which often require additional resources, can be implemented out of the increased profits from phase one.
First, you must develop a well-rounded unique selling proposition. This is where many small-to-mid sized business owners fail. My years selling yellow page and internet advertising allowed me to learn that most small business owners do not have a well-rounded unique selling proposition (USP). The USP is the most foundational aspect to effective marketing. Why? It tells your market why they should do business with you instead of your competitors. If you don’t distinguish yourself from your competitors well, your prospects and customers will buy from whoever has the lowest price.
Second, you need to integrate your USP into all of your marketing efforts. This includes your business cards, email signatures, brochures, websites, stationary, sales scripts, and any other forms of communication. Read More→
Yahoo News along with several other news search engines are changing the way that small business owners attract media and customer attention. Studies show that 98% of journalists go online daily. Ninety-two percent start their article research online, and 73% are going online to find press releases. Studies also show that content from PR is 70% more believable than traditional advertising because it’s ‘editorial content’.
SO…here’s the point. A well-developed online press release strategy will place your marketing message in front of TWO significant groups. One – your market as they are researching and making their buying decisions. Two – the editors, reporters, and bloggers who influence those who will or will not buy from you (or your competitors). In addition, the number of customers who shop online is constantly on the rise. Business owners who stay abreast of the times will look for creative ways to position themselves to be seen in the news search engines if they want to increase the targeted traffic coming to their websites.
Getting more targeted website traffic is everything –especially during this economic slowdown. With it being much more difficult to gain access to credit, the old saying is truer than ever…there are few problems that cannot be solved with additional sales. One key to more sales is increased traffic. However, many entrepreneurs who are marketing online are challenged by not being able to get enough quality traffic to their website. A few are learning the value of leveraging the existing traffic of top news sites like Yahoo News. Read More→
Want Free Publicity for Your Business?
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Newsworthy information can often lead to free publicity.
The economic downturn is affecting everyone. During times like these, people are making cuts wherever possible. I must say…marketing is NOT an area where you should cut as you might in others. However, one approach that you can take to promoting your business is by utilizing the power of a press release.
Now a press release (or news release as they are sometimes called) is not guaranteed like paid advertising. However, with the advent of vehicles like PRWeb, it is so much easier to get your story into the marketplace. Unlike in recent times when you had to go through PR professionals, it’s very doable now to handle this service yourself (provided you have the time).
Here are six keys to getting your press release published:
- Your press release must be newsworthy
- Be short and to the point
- DO NOT give the whole story in the press release, give them a reason to call you
- Offer them suggested questions to ask when calling you for more information
- Provide real problem solving information
- Always have a follow up story to the first one in mind
There are two options when it comes to a press release. Online and offline. Online PR is great because it gives you the opportunity to rank high in the news search engines like Yahoo News and Google News. There are more people going to the news search engines today than those who read newspapers or go to CNN. Another reason to use online PR is the opportunity to develop relevant links back to your website from within the release. You will get a better ranking of your website in the general search engines by using taxt links within your press releases as long as the links are related to the keywords that your site is optimized under.
Keep this in mind as well, according to George McKenzie, former media professional of more than 30 years, “…a lot of people are just like me. They’re finding themselves having to do more with less. And because of that, anybody who knows how to play the game and make life a little bit easier for guys like me can do themselves a lot of good”.
Offline PR should not be forgotten. It’s still a good idea to reach for the best of both worlds. The print media is still a resource that can provide profitable exposure for your company. The key is to be strategic in going after publicity. A good online or offline press release will require a small investment if you outsource it. The benefit comes from the resulting attention you gain from the media. When the news media follows-up by contacting you, the resulting coverage they give you (free of charge) is publicity.
If you are interested in driving targeted traffic to your website in 48 hours or less, click here to get additional information on our Optimized Press Release Service. Click on that link now and download my free report on The 8 Warning Signs of Poorly Designed Press Releases…you will be glad you did 
.