Archive for Publicity
How to Grow Your Gross Profits 25 – 100% in 48-90 Days
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Are You Interesed in this Kind of Growth in Your Business?
Here are the eight steps that will position your company to see a dramatic increase in gross profits in 48 – 90 days. The first four steps work without you having to spend any additional money in advertising. Once the foundation is laid with the first four steps, then the second four, which often require additional resources, can be implemented out of the increased profits from phase one.
First, you must develop a well-rounded unique selling proposition. This is where many small-to-mid sized business owners fail. My years selling yellow page and internet advertising allowed me to learn that most small business owners do not have a well-rounded unique selling proposition (USP). The USP is the most foundational aspect to effective marketing. Why? It tells your market why they should do business with you instead of your competitors. If you don’t distinguish yourself from your competitors well, your prospects and customers will buy from whoever has the lowest price.
Second, you need to integrate your USP into all of your marketing efforts. This includes your business cards, email signatures, brochures, websites, stationary, sales scripts, and any other forms of communication. Read More→
Yahoo News along with several other news search engines are changing the way that small business owners attract media and customer attention. Studies show that 98% of journalists go online daily. Ninety-two percent start their article research online, and 73% are going online to find press releases. Studies also show that content from PR is 70% more believable than traditional advertising because it’s ‘editorial content’.
SO…here’s the point. A well-developed online press release strategy will place your marketing message in front of TWO significant groups. One – your market as they are researching and making their buying decisions. Two – the editors, reporters, and bloggers who influence those who will or will not buy from you (or your competitors). In addition, the number of customers who shop online is constantly on the rise. Business owners who stay abreast of the times will look for creative ways to position themselves to be seen in the news search engines if they want to increase the targeted traffic coming to their websites.
Getting more targeted website traffic is everything –especially during this economic slowdown. With it being much more difficult to gain access to credit, the old saying is truer than ever…there are few problems that cannot be solved with additional sales. One key to more sales is increased traffic. However, many entrepreneurs who are marketing online are challenged by not being able to get enough quality traffic to their website. A few are learning the value of leveraging the existing traffic of top news sites like Yahoo News. Read More→
Want Free Publicity for Your Business?
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Newsworthy information can often lead to free publicity.
The economic downturn is affecting everyone. During times like these, people are making cuts wherever possible. I must say…marketing is NOT an area where you should cut as you might in others. However, one approach that you can take to promoting your business is by utilizing the power of a press release.
Now a press release (or news release as they are sometimes called) is not guaranteed like paid advertising. However, with the advent of vehicles like PRWeb, it is so much easier to get your story into the marketplace. Unlike in recent times when you had to go through PR professionals, it’s very doable now to handle this service yourself (provided you have the time).
Here are six keys to getting your press release published:
- Your press release must be newsworthy
- Be short and to the point
- DO NOT give the whole story in the press release, give them a reason to call you
- Offer them suggested questions to ask when calling you for more information
- Provide real problem solving information
- Always have a follow up story to the first one in mind
There are two options when it comes to a press release. Online and offline. Online PR is great because it gives you the opportunity to rank high in the news search engines like Yahoo News and Google News. There are more people going to the news search engines today than those who read newspapers or go to CNN. Another reason to use online PR is the opportunity to develop relevant links back to your website from within the release. You will get a better ranking of your website in the general search engines by using taxt links within your press releases as long as the links are related to the keywords that your site is optimized under.
Keep this in mind as well, according to George McKenzie, former media professional of more than 30 years, “…a lot of people are just like me. They’re finding themselves having to do more with less. And because of that, anybody who knows how to play the game and make life a little bit easier for guys like me can do themselves a lot of good”.
Offline PR should not be forgotten. It’s still a good idea to reach for the best of both worlds. The print media is still a resource that can provide profitable exposure for your company. The key is to be strategic in going after publicity. A good online or offline press release will require a small investment if you outsource it. The benefit comes from the resulting attention you gain from the media. When the news media follows-up by contacting you, the resulting coverage they give you (free of charge) is publicity.
If you are interested in driving targeted traffic to your website in 48 hours or less, click here to get additional information on our Optimized Press Release Service. Click on that link now and download my free report on The 8 Warning Signs of Poorly Designed Press Releases…you will be glad you did 
.