iPhone Sales are Strong…What About Yours?

Innovation and Quality Sells..Even in Recessionary Times

iPhone 3G S sales make me ask the question…is there really a recession? After all, who doesn’t already have a cell phone? According to The Times Online (as of June 23, 2009), “Apple Inc. sold more than a million units of its latest iPhone model in the first three days, making it the most successful debut for a smart phone yet”.

In September of 2007, the iPhone entered the market at $599 for the 8GB model and people stood in line for days to get one. I heard a report of one man, a pastor, who had a phone delivered to him and he commenced to break the phone open in order to see who the manufacturers of the component parts were. He wanted insight to know what stocks to invest in.

Apple  reported that sales were up 88% in Q4 2008! Admittedly…people are losing jobs, but iPhone sales prove that opportunity yet abounds.

Two years later, the iPhone is exponentially faster, more flexible, and comes with 32GB for just $299.  The 3GS model was released just a couple weeks ago and once again people were waiting in line to get their hands on one.

This is a prime example of what can happen when small business owners commit themselves to innovation.

According to Peter Drucker, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

As a small business owner, are you committed to innovating? Do you stay on the lookout for new and more effective ways to do things? Have you brainstormed ways to bring goods and services to the market at lower prices? Maybe you can bundle in order to increase value. No matter what your product or service, proper marketing is a core function of your success..or the lack thereof.

Those who are slumbering in this moment of opportunity will face the fate of the automotive industry. On the day we are celebrating our nations’ freedom, I found this to be a great reminder of the hope we still have for better economic times.

This coming Wednesday, I will be holding a teleseminar training covering three ways that small business owners can see exponential growth in their businesses. These principles work in any economy. Others have realized an increase in gross profits ranging from 25-100% in as little as 60-90 days.

For those who are on the live call, I will provide a copy of the recording at no cost. Others will have to invest $20.00 to access the recording. In addition, there will be a surprise bonus for those who attend live.

To register, simply complete the one question survey at http://www.AskRamon.com/. For those who complete the survey, I have a gift waiting for you.