News Search Engines Can Help Small Business Owners Get Targeted Website Traffic in 48 Hours or Less

Yahoo News along with several other news search engines are changing the way that small business owners attract media and customer attention. Studies show that 98% of journalists go online daily. Ninety-two percent start their article research online, and 73% are going online to find press releases. Studies also show that content from PR is 70% more believable than traditional advertising because it’s ‘editorial content’.

SO…here’s the point. A well-developed online press release strategy will place your marketing message in front of TWO significant groups. One – your market as they are researching and making their buying decisions. Two – the editors, reporters, and bloggers who influence those who will or will not buy from you (or your competitors). In addition, the number of customers who shop online is constantly on the rise. Business owners who stay abreast of the times will look for creative ways to position themselves to be seen in the news search engines if they want to increase the targeted traffic coming to their websites.

Getting more targeted website traffic is everything –especially during this economic slowdown. With it being much more difficult to gain access to credit, the old saying is truer than ever…there are few problems that cannot be solved with additional sales. One key to more sales is increased traffic. However, many entrepreneurs who are marketing online are challenged by not being able to get enough quality traffic to their website. A few are learning the value of leveraging the existing traffic of top news sites like Yahoo News.

According to a study done by Nielsen/Net Ratings, the internet is the number one choice for news in the 18 – 54 age group. A Yahoo study revealed that many who used to rely on print newspapers are now going online more than they pick up a paper. According to the study, over 70% of “newspaper loyalists” access the internet daily while fewer than 42% read a printed newspaper every day. Small business owners who employ online PR as a means to get their message into the media are seeing a tremendous return on investment from this approach. When you get your message in front of the right market, your targeted website traffic will increase.

One key that makes news search engines an advantage to small business owners is the keyword ranking ability. All internet searches start with typing in keywords. With a little research, it’s very easy to find out what shoppers are looking for when they’re searching. There are databases that reveal which keywords get the most searches. Knowing which keywords to choose is a skill in and of itself. There’s one kind of keyword that’s ideal for online PR, and there’s another kind when setting up pay-per-click campaigns.  Get the right keywords and plug them into your articles and news releases the appropriate number of times (and in the proper places), and wa’la! You’ve got targeted website traffic.

Those news releases will be picked up by the news search engines. The resource box at the bottom of the release should provide a reason for the reader to click over to your website. One well-written release with the right keywords will produce targeted traffic in 48 hours or less.

I will be hosting a free teleseminar on Thursday, February 19, entitled Optimized Press Release Secrets, How to Get Targeted Traffic to Your Website in 48 hours or Less. To attent, just go to www.AskRamonToday.com and tell me what your single biggest question is as it relates to getting more media and customer traffic to your website. For participating in this worldwide survey, I will give you a copy of my report, 8 Warning Signs to Poorly Designed Press Releases. Simply click here now.