When it comes to small business marketing — both online and offline — one of our defining characteristics is… we always start by making sure you have a clear and compelling competitive advantage. Competing in business today is like living in a war zone. Failure to develop a point of differentiation is like waving the white flag in this ultra-competitive climate.
DIFFERENTIATE OR DIE.
Success in life and business starts with a plan. In business… I call it a marketing blueprint (or strategy).
For you to get consumers to spend their hard-earned money with you in a shaky economy… they MUST perceive your product or service as a greater value than your competitor.
Creating a value proposition, or unique selling proposition (USP) will be one of the toughest assignments you ever tackle in your business career. But if done well, the harvest you reap can give your children’s children a financial advantage for several decades. We begin developing your USP by asking questions to identify your assets. More specifically – I’m referring to character qualities, passions, and previous experiences that serve as your competitive advantage. Too many business owners lose money because of under-developed or overlooked opportunities buried deep in their business. A well-thought out strategy will solve that problem… even in a recessionary climate.
Your newly developed USP won’t do you any good if it’s not leveraged through a strategic approach to reaching your marketplace. An effective marketing strategy will rest on 3-4 pillars creating stability in your business. We’ll partner with you to execute your marketing strategy on a consistent basis to engage and sell to the four types of people we come across:
- It captures the attention of suspects. (People looking for your services, but they don’t yet know or trust you.)
- Holds the interest of prospects (Potential customers who have an awareness of your brand, and they’re contacting you because they want to learn more about how you might help them/solve their problems.)
- Arouse desire for the benefits you provide. (Prospective customers who are beginning to feel like you might be a viable solution to what they’re looking for.)
- Give your prospects appropriate calls-to-action (So they can take the next step in the process… moving them closer to becoming your customer).
- Solidifying customer relationships with follow-up that maximizes your opportunity to create raving fans who become lifelong clients and friends.
Our Core Small Business Marketing Services
Small Business Marketing Strategy Session – in 30 minutes, we’ll ask you 10 questions to start assessing your opportunity in the current economy. We’ll be looking to see how you’re prepared to win, and we’ll give you 2-3 ideas you can immediate implement to get some traction if you’ve been stuck, and get you moving in the right direction. To schedule your session, call 678.625.4954 now.
Marketing Blueprint – if you just getting started, or needing to refine your existing plan, we can help. To create and sustain success, you’ve got to have a detailed plan to clarify how you’ll accomplish three priorities:
- Lead Generation
- Setting Appointments
- Converting Leads to Customers, Clients, or Patients
Is your marketing plan out of date, or would you like to make sure it’s current? If so, get in touch by calling 678.625.4954 to request an appointment.
Affordable Website Design & Mobile Marketing – I’ve talked to dozens of frustrated local business owners who spent thousands on a website that doesn’t work. For most B2B and B2C companies, your website needs to accomplish two things: (1) generate leads, and (2) make sales. It’s becoming more important than ever to integrate a mobile marketing strategy because of the number of people accessing the web from a mobile phone or tablet. Regardless of what kind of device prospective customers search with, we can insure they have a user-friendly experience, maximizing your opportunity to create a customer for life.
Once the site is developed, you’ve got to invest in driving traffic to your site. Even if you focus on social media marketing, your time still has a value to it. We partner with you to identify which traffic sources are going to create cashflow for you… the fastest.
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Web Copywriting / SEO Copywriting
We provides powerful web copywriting services to companies large and small. Whether you are a start-up, a large multi-national company, a mid sized firm or a non-profit, communicating online with your prospects and clients is more important than ever before. When it comes to persuasive and search engine friendly copywriting for your website or other marketing materials, we know what it takes and have experience writing for a number of unique industries. We can write convincing copy that helps you get ranked higher and sell more products and services. Read More –>
Local Search Engine Optimization / Local SEO – Google is the new yellow pages. If they cannot find you online… nobody else will either. Once your website is live, we’ll insure you get to the first page of Google for targeted keywords and phrases. We choose the keywords based on your input, and keyword research we do. Ready to improve your Google local ranking?If so, I have a free course you can signup for immediately. In less than one hour, you’ll have a step-by-step system for climbing to Google’s first page and attracting more buyers to your website. Read More –>