Small Business Marketing Services
A Small Business Marketing System for Coaches, Consultants, Independent Professionals, and other Small Business Owners Who Want to Increase Sales 25% or More…Even in a Recession
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Small business marketing strategies that work in this economy must be principle-based, well planned, and well-executed. If you know anyone who lives by the old adage, “Build it, and they will come”, they’re probably coming out of bankruptcy court or looking for a bailout about now.
Life coaches, independent professionals (like dentists, attorneys, accountants, IT professionals, and real estate agents) and other independent consultants can and will win with their online and offline marketing strategies IF they will build authority websites and learn how to cultivate a real relationship with their customer base.
The old days of, ‘Let’s put up a website and see what happens…’ are long gone. This is a day wherein strategy and authenticity win out. Buyers everywhere are more savvy, and they are becoming more and more skillful at identifying those who are ‘A’ players. To compete and win, you must develop a small business marketing plan that moves prospects through your sales funnel with skill and finesse. The key is to build trust. People do business with those who they know, like, and trust.
Consumers in B2B and B2C markets are buying in this economy. Their dollars are going into the bank accounts of smart marketers who have done the homework and positioned themselves to not only win…but to dominate!
I like the statement Jesus made, “the greatest among you shall be servant of all”. In business, the more people you serve, the bigger the bank deposit. Service is a mindset that will take you to the top as a small business owner.
If you want to make bigger deposits and hedge against the rumors of a forthcoming depression, here are four of the strategies that we can help you to implement in order to re-position your company to maximize every opportunity for profit in these challenging times:
Differentiating Yourself with a Unique Selling Proposition (USP) is the Fastest Path to Cash
Why should someone do business with you? Our four step process for developing a compelling USP will help you to stand out among your competitors as the provider of choice for goods and services within your industry. One of the most famous USPs of all time says, “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free”. That was Domino’s USP, and it caused many of their franchise owners to become millionaires.
One key to crafting a compelling USP is to understand that your value proposition must change as the market place changes. When Dominos initially came out with that USP, it was a lot more difficult to get pizza delivered in less than 60 minutes.
Today, we can go to Little Caesars’ and pick up a pizza that’s “HOT-N-READY”. A large 14” pepperoni or just cheese pizza, hot out of the oven and ready when you are! No need to call ahead! No need to wait! No limit! How’s that for a USP?
If you are interested in evaluating your USP, or developing one that’s more compelling for a changing market place, Click Here to set up a marketing audit valued at $300 (free for a limited-time).
Immediately Improve Current Marketing by Integrating the Unique Selling Proposition into Your Sales Process
Do you already have a compelling USP? Are you using it to the best of your ability? Is it integrated into ALL of your existing advertising and marketing? If not, you are definitely leaving money on the table. Putting the various pieces of your sales process together so that they work well together can be challenging if you don’t have the time or the skills to know exactly how to make all the different pieces work together.
Whether you realize it or not, most people have to be taught how to use a USP in the sales process. This is one of the reasons great salespeople are so well compensated. It’s NOT easy. But for those who master the art of selling, their quality of life is often much better than those who are just order-takers. To get the USP to perform within the rest of the process is part formula, and part art.
In addition, in order to accomplish your goals, you need to know what your financial baseline is. What does it cost you to generate a lead? How about a customer? A lot of my previous clients didn’t have real answers to those questions…just guess-timates. I can help you to solidify your sales process so that accomplishing your goals can become a real possibility. After all, nothing happens until a sale is made.
After the USP is set up, we can make sure that your team is well acquainted with how to use the USP to attract more prospects and close more sales. Click Here now to learn how to get the most out of your USP and to improve the results of your sales funnel. This marketing audit is valued at $300, but it’s free for a limited time.
Are You Overlooking Some of Your Greatest Selling Opportunities?
Are you interested in knowing how to increase your sales faster, easier, and with less human effort? If so, you need to look at Database Marketing. There might be gold sitting in your rolodex of existing customers. The reason is because it’s always easier to make the second sale to an happy customer than it is to acquire a new customer. Once the trust has been established in the first purchase, getting the second, third, fourth, and subsequent purchases is much easier.
If you do not have an established system of going back to your database to make offers that you know your customer base will be inclined to pay for, you should give us a call. Or, if you need assistance in starting a database or bringing it up to date, we can help with that too. On the other hand, some companies are challenged with multiple databases into one customer relationship management solution.
Just remember, if you don’t reach out to your existing customer base, someone else will. Click Here now to learn how get started today. For a limited time, our $300. marketing audit is free of charge.
Creating Strategic Alliances Can Take the ‘Sweat’ Out of Your Marketing
Here is the bottom line of doing business. People do business with people they know, like, and trust. Joint Ventures increase the speed of trust. When a business that is complementary to yours endorses you to their customer base, you get the benefit of the trust they have developed with those customers. This process is responsible for an untold number of smaller operations moving to the front of the line when it comes to making larger bank deposits without the cost typically associated with generating new customers. This is because they were able to sell into someone else’s database.
Here’s a joint venture we’re all familiar with…McDonald’s only sells Coca-Cola soft drink products. Their Happy Meals only have Disney toys inside. That’s a joint venture relationship at work. Who’s promoting your goods and services to their customer base?
Are you interested in using joint ventures to sell more…faster, easier, and with less human effort? Click Here now to learn how to get the process started. We’ll go through a marketing audit valued at $300., but it’s free for a limited time.
We do have other strategies for business owners who have the basics down, but the four above is where we start with the majority of our clients. The key to moving your business to the next level starts with understanding the priority of marketing.
Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
Building a sustainable business has everything to do with getting and keeping customers. If you want a fighting chance at crossing the red-sea of this economic downturn and having more satisfied customers and raving fans than you have right now…one of your top priorities has to be marketing.
Services I Do Not Provide:
As a marketing consultant, I focus on delivering service in the areas where I have skills and training. The other areas that are oftentimes needed to make your marketing strategy a success should be handled by a skilled professionals in those areas. I’ve developed a virtual team of professionals that I partner with in bringing projects to completion. When appropriate, I will make referrals to other professionals. In all cases, any referrals will be discussed and disclosed up front.
In some cases, I have set up strategic alliances and/or affiliate relationships with vendors whom I know have a proven track record. In certain cases, I may be compensated by a particular vendor if I refer someone to them that turns into a paying client. I encourage all potential clients to ask any and all questions in connection with our business relationship.
The areas that I outsource include the following:
- Website & Graphic Design
- Pay-Per-Click Marketing
- Search Engine Optimization
- Installation of Customer Relationship Management Applications
If you are a coach, consultant, or independent professional who is ready to take your business to the next level with increased gross profits, our first step is to initiate a discovery process. This 60-90 minute appointment will allow us to see if we are a good fit to work together. If you are willing to make a reasonable commitment of time and resources to move to the next level, this may be just the opportunity you are looking for.
Once we complete the marketing audit you will have an objective view of your company. In addition, you’ll walk away with the following four benefits:
- We’ll go over the three areas proven to increase sales and revenue by 25% or more in as few as 48-90 days. Once you see how this works, you’ll be surprised at the simplicity.
- We will identify where you are losing money because of a poorly communicated marketing message. We know how to identify all of your underutilized assets – these are the real reasons why people should be doing business with you instead of your competitors.
- If we find money being left on the table, we’ll show you at least 2-4 ways you can turn these opportunities into continuous cashflow in as few as 48-90 days.
- We’ll reveal how you can start tracking every marketing dollar you’re spending. Our methods will prove what’s working so you can do more of it. We will help you to cut costs by pinpointing your ineffective marketing efforts.
Our Risk-Free Guarantee: If we develop a working relationship, we guarantee that you will earn in new business a minimum of what you invest in our services, or we will work with you for free until you do.
For example…if you invest $5000.00 in our recommended services (and follow our instructions), you will get at least $5000.00 in new business, or we will continue working with your company until you do.
What Next?
Simply fill in the form below in its entirety, and a member of our team will be back in touch with you within 48 hours, or 2 business days.