Small Business Advertising…How to Make it Work

Small Business Advertising Secrets Offer Big Payday

Has your small business advertising failed to pay off? Do you get that funny feeling in your stomach when writing out that renewal check to your yellow page rep (who only comes by once a year)? Are you seeing a questionable return from your newspaper advertising?

Maybe you’re an independent professional, a coach, or a consultant who hasn’t figured out the marketing piece of your business. You might even be an author who wants to sell more copies of your book and get more speaking engagements, but getting cash-paying customers to your website has not been easy.

I’m going to give you three tips that will wipe out your frustration, provide you with a blueprint, and help you to put more money into the bank.

1.  Increase Traffic with a Winning Value Proposition – In today’s economy, many small business owners are rattled by fear. They lie awake at night wondering if their business is going to survive this recession. Fair question. Big business bailouts in addition to the housing crisis have everyone thinking twice.

However, the rules of business have not changed. The law of supply and demand still exists. The question is, are you selling something that has a demand in the marketplace? If so, what problem are you solving for your customer base?

People buy solutions that solve their problems. When you position yourself as a problem solver and give advice that is truly helpful and rare, you will capture people’s attention. That is the first rule of marketing. Get their attention.

Beyond that, what is your competitive advantage when compared to any of your competitors? If people are buying the product or service that you are selling (from any other company) what reason are you giving them to buy from you? Your value proposition is what causes your market to stop and listen to your pitch when they have other things to do. They will come into your storefront (web store front or brick and mortar) if your offer is compelling enough.

Assuming you have something that people truly want to buy, you have to get your value proposition in front of more people. If you need help creating a winning value proposition that captures the attention of your market, you will want to be on my next teleseminar where I will give exact steps on how to create a value proposition that will allow you to outsell your competitors.

2.  Increase the Conversion Rate of Prospects to Customers/Clients – For every prospect who sees your offer, how many of them become customers? If you convert 2 out of every 10 prospects into customers, you have a 20% conversion rate. Imagine what would happen if your conversion rate went to 3 out of 10 or 4 out of 10. What would that mean to your bottom line? How would your business be different with increased sales on a consistent basis?

My years of selling websites, pay-per-click marketing, online yellow page listings, and print yellow pages allowed me to realize that too many business owners focus on the wrong thing when it comes to small business advertising.

Growing your small business is not about what you have to sell. It’s about what your customer wants to buy. Learn to focus on what the customer really wants and offer that. Convince them that you have the solution they are looking for, and they will buy the product or service that will produce that result. Make sense?

On the upcoming teleseminar, I will review specific steps you can take to increase your conversion rate by selling what the customer wants. Here’s a hint…they will tell you if you know what questions to ask.

3.  Increase the Average Value of Your Customers – What does the average customer spend when they buy any of your products or services? What would happen if you increased that amount by 10 or 15%? What would that mean to your gross profits?

When you make a point of increasing the average value of each and every customer that comes into your business, not only do you win, but your customer wins if you do this correctly. It’s about providing value in a way that increases their motivation to do business with you instead of your competitors.

My Chief Mentor once said, “But he who is greatest among you shall be your servant” (Matthew 23:11). The better you are at observing the needs, wants, and desires of your market, and then meeting those needs accordingly, the greater your rewards will be for the service rendered.

On the upcoming teleseminar, I will explain how you can increase your average customer value.

Small business advertising can be challenging, but you don’t have to remain stuck. For more detailed insight on how to implement these three steps in your business, register for my upcoming teleseminar where I will train you on how you can increase your gross profits 25-100% in the next 48 – 90 days. The 60 minute call (and recording) will be free to those who attend the live call. The recording will be made into a product for those who cannot make it.

If you are a small business owner who is serious about learning how to increase sales and gross profits in your enterprise, I want to help you. I need to know what the most pressing questions are in connection to growing your business.

To register for this teleseminar, simply go to http://www.AskRamon.com/ and complete the one question survey. I will be answering the most frequently asked questions on the call. Everyone who is on the live call will get another surprise bonus before the call is over.

Take 2 minutes and go to http://www.AskRamon.com/ to register right now, and I’ll see you there.