Website Traffic Troubles?

Why let Website Marketing get you down? …Optimized Press Releases are the Lazy Man’s way to Targeted Traffic in 48 Hours or Less

Put an end to your website marketing stress

Getting targeted website traffic can be tough. In addition, these recessionary times are making many small business owners nervous. While studies show that online research being done by the consumer is driving offline sales at an increasing level, not everyone has figured out how to get targeted traffic to their website. Hard work is always a part of success, but today, I’m going to share with you a little known way to get targeted traffic to your website in just 48 hours or less. What’s even better is…this is the lazy man’s (or woman’s) approach…hands down. It’s called Web PR, or optimized press releases.

First off, press releases have been around since 1906. Ivy Lee, father of the modern press release, understood the need to tell his version of the story before a different and perhaps less favorable perspective got out. As a result, his company issued the first press release to journalists, and that was the beginning of fostering open communications with the media.

Today, it has become commonplace to issue a news release to the media. Because media professionals are under constant deadlines, they are apt to publish your ‘news’ if it is deemed newsworthy. When your release is published, public awareness of your company or cause will increase, often resulting in potential customers contacting you for more information.

Interested in using Optimized Press Releases to improve the ranking of your website? If so…click here now.

With website marketing becoming a greater priority of small business owners over the last decade, knowing how to get targeted traffic to your website is a top priority. Consequently, search engine optimization and search engine marketing have become greatly relied upon as a means to achieve first page ranking on Google, Yahoo, or MSN. Not as popular, but very reliable are optimized press releases, or online press releases. When planned and written correctly, these tools can drive targeted traffic to your website in 48 hours or less, and provide the benefits of search engine optimization.

Of the eight main benefits, optimized press releases will do the following four things:

1. Provide links from other relevant websites back to your website

2. Cause your website to rank for competitive keywords

3. Provide very cost effective traffic (often less than $.05 per click)

4. Immediate inclusion of your news into the indexes major search engines

The average well-written press release is only 250-500 words in length. When written with the proper keywords, strategy, and text links, you will get short-term and long-term benefits of targeted traffic coming to your website. The key is to make sure you write from the perspective of providing some sort of solution to your reader. When you understand their pain, and demonstrate clear-cut and credible solutions to their issues, they will click over to your website to get more information. At that point, you should have a strategy in place to bring them back to your website so that you can continue building the relationship.

If you are interested in learning more about how Optimized Press Releases can assist you in getting more targeted traffic to your website, click here now. I really want to know what your questions are as it relates to optimized press releases. For participating in this survey, I will give you my free report entitled, 8 Warning Signs of Poorly Designed Press Releases.