It seems like it’s getting harder and harder to get your content noticed, much less acted upon. It was bound to happen as increasing numbers of people embrace content marketing.
It’s no simple task. It used to be simple, but not so anymore. These days, unless you have a huge list or have established authority in your market, you’re going to have to work be heard.
Which leads us to the little-known yet very effective technique known as paid social promotion. Let’s have a look at what it is and just what it can do for you.
Exactly What is Paid Social Promotion?
Paid social promotion is the technique of running social media ads to content you would like to send targeted traffic to, or have otherwise noticed. The advent of social networks like Facebook and others has made it very easy to generate an incredibly wider reach than you might be capable of on your own, nearly instantly, and for a very modest investment. In fact, many times these ads pay for themselves many times over, sometimes before the bill comes due!
To show you an example from my own experience, I once ran a promotion to a product using Facebook ads. I was an affiliate earning $15.00 on every $17.00 sale. My goal was to earn $150 within 24-48 hours. I invested just under $20 in Facebook Ads. When it was all said and done, my net profit was in the neighborhood of $257.00 for the initial promotion. Those last 4 sales (Post Rotation Method) came without my having to promote via ads.
While earning money from online marketing is not as simple as it’s often made to appear, I like to go back to this screenshot every now and again because it reminds me of the potential.
Which Social Platforms Do I Need to Use?
It seems you can find new ad platforms springing up every single day, but for our purposes we’ll stick with a handful you may have already heard of:
Facebook – Facebook ads are the top platform to work with right now, for practically any purpose. The targeting capabilities alone, combined with the prospect of being able to reach a vast audience not yet your own is very attractive. In addition to that, the ad platform itself is quite easy to use, and can be extremely cost-effective (as you saw in my example above).
Twitter – Using Promoted Tweets can also work extremely well for promoting your content, and Twitter even offers the ability to target prospects by keyword and followers.
LinkedIn – Sponsored Updates from the LinkedIn platform are very powerful, and especially useful if you’re in the B2B space.
Just recently, I’ve become aware of the ability to drive targeted ads with YouTube traffic. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore.
In short, if you’re looking to increase awareness and top-of-mind positioning of your products and services within your target market, paid social promotion is something you should consider. If you need assistance creating a plan to do so, you can go to our Contact Us page, and request a phone consultation.