If you sell digital products, software (i.e. WordPress plugins, online productivity apps, other b2b software), books, or coaching services, I want to inspire you with a short story of a couple guys who doubled sales on their website by listening to the right advice. Their success is proof that many of us are just one decision away from a big win.
Today, I want to give you a tip that just might help you break though to a goal you’ve been wanting to hit, but unsure how to go about it. If you’re an action taker, I’m about to hand you a proven coupon marketing strategy you can put to work in your business immediately after you complete the video below.
How Matt Wolfe and Joe Fier Doubled Website Sales with Coupon Marketing
Matt Wolfe and Joe Fier are the two guys who run Evergreen Profits. They provide to coaching and consulting to entrepreneurs. Together, they’ve generated over $100 million in sales for themselves and their clients over a 10 year period.
Their company mantra is as follows:
“Work in our zones of genius, prioritize our to-do’s and delegate the rest”.
Well… it was a genius piece of advice that allowed them to double the conversion rate of a product on their website. As a result of doubling their conversion rate, they double sales without increasing their advertising costs.
Here’s the exact story as they tell it on their website:
For example, we created a checkout cart for a product that we were selling at a discount. The product was normally $29 and we discounted it down to $19.
The promotion was going well but Josh told us to test something…
He said “make the cart say $29 and then add a coupon code that takes $10 off to make it $19″…
This single tweak caused our checkout conversion rate to double!
After reading that, some people don’t need any more instruction. They’re scribbling their coupon marketing campaign on a post it note as they log into their shopping cart application to create the coupon and kick off their promotion!
On the other hand, others get the concept, and they’re ready to execute.
If that story isn’t enough, here are a few statistics on coupon marketing.
Coupon Marketing Statistics
- 46% of travel shoppers looked for deals and promotions online in the past six months (Nielsen)
- 34% of consumer electronics shoppers looked for deals and promotions online in the past six months (Nielsen)
- 35% of beauty & personal care products shoppers looked for deals and promotions online in the past six months (Nielsen)
- 30% of fresh groceries shoppers looked for deals and promotions online in the past six months (Nielsen)
- 72% of Baby Boomers would shop online more if it were easier to use coupons (PRRI)
A comprehensive list of coupon marketing statistics can be found here: https://www.48daysmarketingcoach.com/coupon-marketing-statistics/
Some people want to do more with coupon marketing, but they’re challenged by the technology.
Their challenge is – they feel stuck because they’re not tech savvy. If their shopping cart solution is not user-friendly, they’re wasting time waiting for a website administrator to go in and setup a coupon marketing campaign for them.
Then they have to pay their website guy or gal to make those changes.
The cost of the wait, added to the financial cost required to get their website administrator in gear almost makes the strategy seem unattractive, or out of reach all together.
This is why I want to make it easy for anyone reading this blog post. Anyone who will take immediate action can win after watching the video below.
By the end of the short video tutorial — you will know how to duplicate Matt and Joe’s coupon marketing success.
In addition, I’m going to pass on 2 additional insights to help you win with coupon marketing.
The Cart Software that Makes it EASY to Use Digital Coupons
3 Proven Ways To “Help, Not Hurt” Your Business With Coupon Codes
5 Reasons Why People Won’t Use Your Coupon Code (And How To Get It Right)
Watch the brief video tutorial below to get all the details:
Walk-Thru of ThriveCart Checkout & Coupon Setup
I trust the video above has made everything crystal clear. If not, please do not hesitate to reach out and let us know. We’re glad to answer your questions. One of our main objectives is to help you become more productive and profitable, and we know the tools referenced in the video will do just that.
If you need a cart in your business today, we believe ThriveCart is the best choice on the market. You can click the button below to learn more. If you don’t need a cart, but would love to have access to our complete training on Coupons that Convert, click the button below. In honor of my upcoming 50th birthday, the first 50 action takers will get access to this course for 50% off using coupon code: COUPON50.