• 75% of consumers print coupons from the internet before going to a store, 85% of Hispanic consumers (Valassis)
  • 83% of consumers find coupons in print sources before going to a store, 88% of Hispanic consumers (Valassis)
  • 68% of consumers download paperless coupons onto a store ID/loyalty card before going to a store,  81% of Hispanic consumers (Valassis)
  • 56% of those looking for deals feel they are overcharged to begin with if the manufacturer offers a coupon (GfK)
  • 60% of shoppers are influenced by coupons for grocery purchases (NCH Marketing Services)
  • 58% of shoppers actively look for deals and promotions before going to the grocery store (Blackhawk Engagement)
  • 31% of food shoppers say it is important to receive exclusive offers, coupons or other discounts (GfK)
  • Consumers ranked the following personalized experiences as the most motivating to do business with a travel and leisure brand: providing offers or coupons based on consumer’s physical location (35%); home page automatically shows best fares/hotel deals in frequently-travelled cities (32%); providing offers or coupons based on past trips or preferences consumer set (28%) (Epsilon)
  • 46% of travel shoppers looked for deals and promotions online in the past six months (Nielsen)
  • 34% of consumer electronics shoppers looked for deals and promotions online in the past six months (Nielsen)
  • 35% of beauty & personal care products shoppers looked for deals and promotions online in the past six months (Nielsen)
  • 30% of fresh groceries shoppers looked for deals and promotions online in the past six months (Nielsen)
  • Consumers ranked the following personalized experiences as the most motivating to do business with a grocery/drug store: providing offers or coupons based on consumer’s physical location (29%); providing offers or coupons based on past purchases or preferences consumer set (29%) (Epsilon)
  • 58% of consumers would shop for groceries online if they could use more coupons (Valassis)
  • Highly influential factors in grocery store selection: good value for money (52%), the lowest prices overall (48%), great sales or promotions (47%), good sales or coupons in the weekly circular (37%) (Nielsen)
  • 76% of retailers plan to increase the amount of promotions they are offering in 2018 (RetailMeNot)
  • 86% of retailers will partner with websites and apps that focus on deals, cash back and loyalty programs in 2018 (RetailMeNot)
  • 35% of U.S. retailers believe their company has a strategy in place to manage prices and promotions effectively across all channels (Precima)
  • 51% of U.S. retailers plan to provide offers/discounts exclusively for mobile app users in 2018 to positively affect sales growth (RetailMeNot)
  • 72% of Baby Boomers would shop online more if it were easier to use coupons (PRRI)
  • 93% of consumers agreed they’d choose to shop with an online retailer again if offered good discounts (RetailMeNot)
  • 53% of consumers always look for sales or promos before buying online, nearly 70% said they couldn’t complete a purchase without first searching for a deal and 88% will try a new retailer or brand because they’ve found an offer (RetailMeNot)
  • 61% of back-to-school shoppers say that online promotions will influence where they buy (Deloitte)
  • 78% of shoppers participate in showrooming (shopping in-store then buying at a lower price online) and 76% actively participate in webrooming (shopping online then buying in-store) (Market Track)
  • 87% of consumers said they look for deals when they’re shopping for holiday gifts, and 71% said price is the biggest determining factor in the gifts they purchase (RetailMeNot)
  • 51% of consumers said their top factor for why they purchase at a certain retailer is whether the retailer offers the best sales and offers throughout the holiday season (RetailMeNot)
  • For 95% of retailers, deals and discounts do more to drive sales during the holidays vs. other times of the year (RetailMeNot)
  • 58% of retailers say that deals and discounts are more effective than traditional marketing messages in reaching holiday shoppers, with half reporting that savings websites and apps are the most effective way to increase revenue during the holiday season (RetailMeNot)
  • 81% of retailers will offer more deals this holiday season than they did last year and 71% plan deeper discounts (RetailMeNot)
  • 8% of retail CMOs plan to use generic mobile coupons in their holiday marketing plans, compared to 34% in 2015 (BDO)
  • 89% of consumers said that deep discounts (including coupons) are the key determinant of what stores they will visit for holiday shopping (HRC Advisory)
    10% of holiday shoppers who didn’t buy gifts on sale last year plan to shop promotions in 2016 (RetailMeNot)
  • 83% of shoppers use up to 6 channels to find the best holiday deals and promotions (RetailMeNot)
  • 66% of shoppers are more likely to look for savings on restaurants during the holiday season (RetailMeNot)
  • 76% of U.S. adults said they’d try a quick service restaurant they’ve never been to if it offered a discount on their current order (YA)
  • 69% of U.S. adults said they’d be likely to try a quick service restaurant if they’d get a discount on a future order (YA)
  • 64% of U.S. adults said they’d visit a restaurant new to them if they received a “refer a friend” discount (YA)
  • More than one in three restaurant goers check out potential deals before choosing where to eat (RetailMeNot)
  • 59% of customers choose a restaurant because of a competitive price/promotion (Oracle Hospitality)
  • 31% of restaurant goers seek discount options when dining solo (RetailMeNot)
  • 61% of diners are willing to go between seven to ten miles for a deal (RetailMeNot)
  • 80% of diners are likely to try a new restaurant if there is a deal (RetailMeNot)
  • 75% of holiday shoppers take some action to get a great deal: 46% would hunt online for the best price, 33% would search for discount codes, 26% would travel more than 1 hour to a store, and 23% would line up at the doors before a store opens (RetailMeNot)
  • 72% of holiday shoppers would be enticed by coupons to shop at a store they have not used in the last year (Accenture)
  • 60% of Millennials are encouraged to shop by special deals on Black Friday and Cyber Monday (RichRelevance)
    52% of Millennials think Cyber Monday is more important than it was 5 years ago (RichRelevance)
  • 33% of consumers think Cyber Monday is more important than it was 5 years ago, while 42% of consumers think Black Friday is less important than it was 5 years ago (RichRelevance)
  • 68% of Americans say exclusive offers are more important than traditional coupons that are available to everyone (Kelton)
  • 94% of Americans would take advantage of an exclusive offer provided by a brand that the brand would not typically offer the general public (Kelton)
  • 47% of consumers say receiving an exclusive offer would make them feel excited, rewarded (54%), special (36%), honored (34%), recognized (33%), proud (27%), chosen (24%), smart (21%), deserving (18%), justified (11%) and superior (10%) (Kelton)
  • More women than men would feel excited (51% vs. 42%) or special (40% vs. 31%) if they were to receive an exclusive offer (Kelton)
  • 58% of consumers who would use an exclusive offer say it would increase their likelihood to purchase while 48% say the offer would speed up a purchasing decision and 40% said it would increase how much they originally planned to spend (Kelton)
  • How consumers would use an exclusive offer provided to them by a brand: make a purchase sooner than normal (48%), more likely to seek out something to buy in order to use the offer (41%), treat themselves to something they want but don’t need (38%), more likely to purchase more items than normal (37%), save the offer to make a purchase for a special date (30%), purchase a more expensive product than intended (28%) and spend more than normal (25%) (Kelton)
  • 82% of Americans say being provided an exclusive offer would increase how often they shopped with a brand (Kelton)
  • 91% of Americans would share an exclusive offer with their friends and family (Kelton)
  • Offers consumers are most interested in using are: one-time 25% off your purchase (33%), 10% off every purchase (23%), free shipping (20%), free gift ($5 value) for coming into their store (10%), early access to sales (5%), upgraded loyalty status (4%) and personal shopper ($%) (Kelton)
  • More Boomers (44%) and Gen Xers (34%) than millennials (18%) say their top choice for an exclusive offer would be 25% off a one-time purchase (Kelton)
  • More Millennials than Gen Xers (24% vs. 17%) would choose free shipping as their top choice for an exclusive offer (Kelton)
  • 40% of consumers would prefer to opt-in to a promotion or exclusive offer than have brands use information they willingly provide on social media (13%) or their activity on a brand’s website (17%) to determine whether they should receive the offer (Kelton)
  • More women than men (44% vs. 35%) would most prefer to be identified for an exclusive offer by opting-in through an online form on a brand’s website (Kelton)
  • 92% of Americans would be concerned with some part of the process around being verified for an exclusive offer (Kelton)
  • 83% of Americans have concerns with the types of data that would be collected for eligibility to an offer (Kelton)
  • Concerns Americans have about being verified for an exclusive offer: Sharing personal information (62%), the people who might gain access to personal information (59%), brands using/sharing personal  information without consent (56%), security measures taken by those verifying personal information to make sure it remains safe (51%), someone else falsely using personal information for the exclusive offer (41%) (Kelton)
  • How willing Americans would be to share the following pieces of personal information to secure an exclusive offer: email address (37%), full name (36%), date of birth (27%), physical address (24%), phone number (20%), credit card info (8%) and social security number (7%) (Kelton)
  • Fewer boomers than millennials are extremely willing to share their social security information (1% vs. 14%), credit card information (3% vs. 14%), or mobile phone number (12% vs. 27%) to be verified for an exclusive offer (Kelton)
  • 63% of Americans say knowing a brand wouldn’t share the personal information needed to redeem an exclusive offer is extremely important to them (Kelton)
  • 57% of Americans would rather be verified for an exclusive offer by an independent third-party than a brand’s customer service representative (Kelton)
  • Tactics consumers use to wrongfully redeem an exclusive offer: used a code/link to an exclusive offer that a friend forwarded (49%), used someone else’s information that would apply (25%), used someone else’s date of birth (23%), used someone else’s name (21%), said they belonged to an organization they didn’t (20%), gave a false college/university name (18%) and said they were employed somewhere they were not (17%) (Kelton)
  •  35% of consumers who have redeemed an exclusive offer admit they’ve done so when they knew they really didn’t qualify (Kelton)
  • Millennials are twice as likely as Gen X (48% vs. 23%) to have wrongfully redeemed an exclusive offer not meant for them, and nearly seven times as likely as boomers (7%) (Kelton)
  • 19% of Americans say knowing a brand allowed customers to wrongfully use exclusive offers would negatively impact how they interacted with the brand (Kelton)
  • More men than women (30% vs. 13%) who say wrongful redemption would negatively impact their interactions with a brand would make disparaging online posts about the brand (Kelton)
  • If consumers learned a brand was allowing customers to redeem exclusive offers who didn’t qualify they would lose trust in the brand (80%), shop with the brand less often (53%), recommend friends or family not use that brand (33%), make organizations/groups associated with the exclusive offer aware of what is happening (29%), reach out to their customer service team to try and stop it (26%), leave negative online reviews about the brand (18%), and make negative posts on social media about the brand (10%) (Kelton)
  • 51% of Americans who should be eligible for an exclusive offer would prefer receiving one over a loyalty program accessible to anyone (Kelton)
  • More consumers who should be able to redeem an exclusive offer than those who shouldn’t (89% vs. 80%) say an exclusive offer would make them likely to shop with a brand (Kelton)
  • Consumers who are eligible for exclusive offers are just as likely to shop with a brand because of the offer as they would be for a brand’s great customer service (89% vs. 92%) (Kelton)
  • More exclusive offer-eligible Americans than those who aren’t eligible (87% vs. 77%) say they’d shop with a brand more often if they were to be given the exclusive deal (Kelton)
  • More consumers who are eligible for an exclusive offer than non-eligible (36% vs. 29%) say they’d feel recognized if they received the exclusive offer (Kelton)
  • 83% of offer-eligible Americans who say wrongful redemption would have a negative impact would lose trust in a brand, while many would shop elsewhere (53%) or persuade their friends and family to do so (37%) (Kelton)