If you are a newcomer to Google Webmaster Tools or haven’t even given it a test drive yet, you should know that there are a number of very useful tools that will help you with your site’s SEO.
I mean what better place to go than to the horse’s mouth for guidance on how to better optimize your pages to rank well in Google than, well, Google!
Google Webmaster Tools is a large suite of tools. But for now let’s concentrate on 4 elements that will give you a lot of bang for your buck.
4 Great Google Webmaster Tools Reports to Inform Your SEO
HTML improvements – The report shows how well your site does behind the curtain. Details like if you have missing, improper or duplicate title tags, descriptions as well as content are definitely things you’ll want a heads-up on. HTML Improvements will help you do exactly that, make improvements!
Search Queries – This report is by far the most useful of all. You can divine several great metrics, including impressions, clicks, click-thru-rate, keyword terms searched, image and video SEO and a lot more. While the keyword data is limited, and only extends back thirty days, it is still useful.
Crawl errors – The Crawl Errors report will show you which of your pages aren’t resolving to their requested URL. This typically shows up in the form of a 404 Page not found error. It’s extremely helpful to have this information, as it may be a simple matter of fixing a URL, link or redirecting.
Links to your site – Knowing which websites are linking to your pages, as well as your most popular pages is very good site intel to have. It’s not unusual to be totally surprised by what is found here, as pages you didn’t know were doing this well often present themselves.
If you still haven’t taken advantage of the mountain of data available within Google Webmaster Tools, it’s high time to get over there. It can only help!
Are you a local business owner interested in improving your ranking? Local business owners should prioritize being listed in the top local directories. They’re critical to ranking your site for local search. The 3 most important factors to focus on are the ‘NAP’ – Name, Address, and Phone Number. You need to make certain your listings on sites like Yelp, Bing Local, Yahoo Local, Google Local, and other directory sites are consistent.
You can get an immediate assessment free of charge on your local ranking by going to Local Score Report. In just 60 seconds, you’ll know if your business is passing or failing when it comes to being found by prospective buyers.
Click the button below to get your local score. Knowing your score and taking proactive action to increase your reach is the starting point to being found by local buyers.